UNIT 2

ADVERT ALERT

21 marketing facts that will blow your mind

iMEDIACONNECTION - Pharmaceutical companies spend twice as much on marketing and advertising as they do on research





Twenty-four percent of sales dollars go toward promotion, while 13 percent go toward research. Don't hold your breath for that cancer cure.


THE CHANGING WORLD OF MARKETING




REPORTED SPEECH

Reporting the words that somebody else has said is not as simple as just changing the temporal references. We have to pay attention to the speaker's intention and it is the reporting or introductory verb which gives us information about this intention.

Introductory verbs - PDF (print it, pleeeeease ;) )
More practice -  In this link you can practice introductory verbs. All the answers are provided, so that you can check yourself.





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